business help center

To achieve excellent results with Performance Max, you should:

• Set clear campaign objectives: Make sure you define specific goals, such as conversions, sales, or leads.
• Optimize your assets: Upload high-quality images, texts, and videos that are relevant to your audience.
• Provide audience signals: These help the algorithm target more effectively in the early stages of the campaign, speeding up the machine learning process.
• Monitor performance: Use the “Insights” report in Google Ads to analyze which campaign elements are performing best.
• Test and adjust: Continuously review your assets and adjust budgets to maximize profitability.