How Can I Evaluate the ROI of SEO Campaigns?
To evaluate the ROI of an SEO campaign, you need to monitor its impact on traffic, conversions, and revenue. SEO Analytics tools like Google Analytics are essential for this.
Steps for Evaluation:
- Define campaign goals: Organic traffic growth, conversions, sales.
- Use Google Analytics to track conversions from organic traffic.
- Compare the SEO investment with the generated revenue.
For example: If you invested €1,000 in SEO and the campaign generated €5,000 in sales, your ROI is 400%.
By analyzing ROI correctly, you can adjust your SEO strategy for maximum impact.