The Quality Score is a crucial metric in Google Ads that affects search results’ cost per click and ad position. It is influenced by three main factors:

  1. Keyword relevance: Use keywords that align perfectly with your ad copy.
  2. CTR (Click-Through Rate): Create compelling ads that encourage users to click.
  3. Landing page experience: Ensure your landing page is optimized, with fast load times and relevant content.

For example, if you sell online courses and use Google, your landing page should include clear information about the courses, testimonials, and a strong call-to-action (CTA).