How can I list my products on Google Shopping?
To list your products on Google Shopping, follow these steps:
- Create a Google Merchant Center account.
Visit Google Merchant Center and register your business. Add your store details, including the website URL. - Upload a product feed.
A product feed is a file that contains details about your products (title, description, image, price, GTIN codes). You can create the feed in XML or CSV format, following Google’s specifications. - Link the Merchant Center account with Google Ads.
Integrate the two platforms to run Shopping or Performance Max campaigns, which are specifically designed to promote products. - Set up Google Shopping campaigns.
Choose a daily budget, define product groups, and optimize bidding strategies to attract quality clicks.