How can I list my products on Google Shopping?

To list your products on Google Shopping, follow these steps:

  1. Create a Google Merchant Center account.
    Visit Google Merchant Center and register your business. Add your store details, including the website URL.
  2. Upload a product feed.
    A product feed is a file that contains details about your products (title, description, image, price, GTIN codes). You can create the feed in XML or CSV format, following Google’s specifications.
  3. Link the Merchant Center account with Google Ads.
    Integrate the two platforms to run Shopping or Performance Max campaigns, which are specifically designed to promote products.
  4. Set up Google Shopping campaigns.
    Choose a daily budget, define product groups, and optimize bidding strategies to attract quality clicks.