How can I measure the success of a Search Campaign?

Measuring the success of a campaign involves monitoring several KPIs:

  • CTR (Click-Through Rate): Indicates the relevance of your ads.
  • CPC (Cost per Click): Reflects cost efficiency.
  • ROAS (Return on Ad Spend): Shows your campaign’s profitability.
  • Conversions: The number of valuable actions completed by users (sales, sign-ups, etc.).

Use Google Analytics and Google Ads Conversion Tracking for precise data and to adjust your campaign in real-time.