How can I optimize a campaign to reduce Cost per Click (CPC)?

Lowering CPC in a Search Campaign starts with improving your Quality Score, which depends on:

  • The relevance of your keywords to your ads.
  • The quality and relevance of your landing page.
  • The estimated CTR.
    Additional Strategies:
  • Use exact match keywords to reduce irrelevant clicks.
  • Add negative keywords to avoid unproductive impressions.

Optimize your landing page with engaging, user-friendly content and relevant keywords for Search Campaign success.