How do I choose the right audience for a Display Campaign?

The success of a Display Campaign depends on selecting the right audience. Google Ads offers several advanced options to target the ideal users:

  • Custom Audiences: Create lists based on specific keywords, URLs, or interests so that your ads are shown to users interested in your products or services.
  • Remarketing: Reach users who have already visited your website or interacted with your brand, encouraging them to complete a conversion.
  • Similar Audiences: Expand your reach to users with online behavior similar to your existing customers.
  • Demographics: Target based on age, gender, income, or location.

By optimizing your audience targeting according to your campaign goals, you can maximize the impact of your Display Campaign.