How do I choose the right keywords for a Search Campaign?
Choosing the right keywords is a crucial step for a successful Search Campaign. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords with high search volume and moderate competition. Consider the terms your target audience uses and the intent behind each search (navigational, informational, transactional).
Include long-tail keywords to target specific searches and lower CPC, maximizing your campaign ROI.