How do I choose the right keywords for Google Ads?
Keywords are fundamental to the success of a Google Ads campaign. Choose keywords that reflect user intent, considering:
- Search volume: How often a term is searched.
- Relevance: The connection between the keyword and your product/service.
- Competition: The level of competition for that keyword.
Use Google Keyword Planner, a free tool provided by Google Ads, to analyze and select the most effective keywords. Focus on long-tail keywords (e.g., “Google Ads for small businesses”), which often have lower costs and higher conversion rates.
The right keyword strategy can improve your Quality Score, reducing campaign costs.