How do I measure the performance of a Performance Max campaign?
The performance of a Performance Max campaign can be measured by tracking key performance indicators (KPIs):
- Conversions: The number of desired actions (e.g., sales, leads).
- Cost per conversion (CPA): The average cost for each completed action.
- Conversion value: The total revenue generated by the campaign.
- ROAS (Return on Ad Spend): The profitability of your ad spend.
- Engagement: Click-through rates (CTR) and other interactions.
Additionally, the “Insights” functionality in Google Ads provides information about top-performing assets, audience segments, and market trends, helping you optimize the campaign in real time.