How do I measure the success of a Content Marketing campaign?
The success of a Content Marketing campaign can be measured by tracking key performance indicators (KPIs):
- Organic traffic: The number of visits from search engines.
- Audience engagement: Comments, likes, shares, and time spent on the page.
- Conversion rates: The number of leads or sales generated through content.
- Backlinks: The number of websites linking to your content.
Using tools like Google Analytics, SEMrush, or Ahrefs can help you track these metrics.