How do I measure the success of a Content Marketing campaign?

The success of a Content Marketing campaign can be measured by tracking key performance indicators (KPIs):

  • Organic traffic: The number of visits from search engines.
  • Audience engagement: Comments, likes, shares, and time spent on the page.
  • Conversion rates: The number of leads or sales generated through content.
  • Backlinks: The number of websites linking to your content.
    Using tools like Google Analytics, SEMrush, or Ahrefs can help you track these metrics.