How do I measure the success of a Google Ads campaign?

Success in Google Ads is determined by constantly analyzing campaign performance. Here are the key performance indicators (KPIs) to track:

  • CTR (Click-Through Rate): The percentage of users who click on your ads. A high CTR indicates relevance.
  • CPA (Cost per Acquisition): The cost of acquiring a single conversion.
  • ROAS (Return on Ad Spend): The revenue generated compared to the amount spent.
  • Conversion rate: The percentage of users who perform the desired action (purchase, sign-up, etc.).

Google Ads provides detailed reports for each of these metrics. Regular monitoring helps you optimize campaigns in real-time.