How do I measure the success of a Google Ads campaign?
Success in Google Ads is determined by constantly analyzing campaign performance. Here are the key performance indicators (KPIs) to track:
- CTR (Click-Through Rate): The percentage of users who click on your ads. A high CTR indicates relevance.
- CPA (Cost per Acquisition): The cost of acquiring a single conversion.
- ROAS (Return on Ad Spend): The revenue generated compared to the amount spent.
- Conversion rate: The percentage of users who perform the desired action (purchase, sign-up, etc.).
Google Ads provides detailed reports for each of these metrics. Regular monitoring helps you optimize campaigns in real-time.