How Do I Measure the Success of a PPC Campaign?

The success of a PPC Campaign is measured using the following metrics:

  • CTR (Click-Through Rate): This shows how well users respond to your ads. A good CTR is generally between 2–5%, but it varies.
  • Conversions: The number of desired actions, such as sales, form submissions, or downloads.
  • CPC (Cost Per Click): The average cost paid for each click.
  • CPA (Cost Per Acquisition): The cost for each completed conversion.
  • ROAS (Return on Ad Spend): The profitability calculation: (Revenue Generated / Amount Spent) x 100.

Helpful tools: Use platforms like Google Ads ManagerGoogle Analytics, or Facebook Ads Manager to monitor these KPIs.