How do you measure the effectiveness of a Display Campaign?
To evaluate the performance of a Display Campaign, monitor the following key metrics:
- CTR (Click-Through Rate): The percentage of clicks relative to impressions. A higher CTR indicates that your ad is engaging.
- CPC (Cost-per-Click): The average cost paid for each ad click. An optimized CPC reflects higher budget efficiency.
- Conversions: The number of desired actions completed by users, such as purchases or form submissions.
- ROAS (Return on Ad Spend): The return on investment from the campaign.
- Impressions and Reach: Measures how many users have seen your ads and how effectively you’ve reached your target audience.
Tools like Google Analytics and Google Ads Manager provide detailed insights to optimize your campaigns.