How does automation work in Performance Max?

Automation in Performance Max leverages advanced machine learning algorithms to analyze historical account data, user behavior, and real-time signals to deliver the right ads to the right people at the right time.

This type of campaign allows advertisers to upload assets (texts, images, videos) that are automatically combined to generate the most effective ads. Additionally, the system optimizes budgets and bids based on set objectives, such as cost per acquisition (CPA) or return on ad spend (ROAS).