Site speed and Core Web Vitals (LCP, FID, CLS) are critical for Google rankings as they directly affect user experience (UX). Google prioritizes fast and mobile-friendly websites.
To improve site speed:
- Optimize images using modern formats like WebP.
- Use a Content Delivery Network (CDN) to reduce load times.
- Minify CSS and JavaScript files. Test your website with Google PageSpeed Insights or GTmetrix and implement the recommendations provided.