How important is research in copywriting?

Research is a fundamental pillar of copywriting. Without a deep understanding of the product, the target audience, and the competition, your texts won’t have the desired impact.

Steps for effective research:

  1. Analyze your audience: Identify their pain points, motivations, and objections.
  2. Understand the product: Learn the unique features and benefits of the product.
  3. Market analysis: Examine competitors’ campaigns and messages.
  4. Test your messages: Use A/B testing to determine what resonates best.