How is the success of a PPC Management campaign measured?
The success of a PPC campaign is evaluated by analyzing the following key performance indicators (KPIs):
- CTR (Click-Through Rate): The percentage of people who click on ads after seeing them. A high CTR indicates attractive and relevant ads.
- CPC (Cost Per Click): The amount paid for each click. Lowering CPC helps reduce costs.
- CPA (Cost Per Acquisition): The cost of acquiring a conversion (e.g., a purchase or signup).
- ROAS (Return On Ad Spend): The revenue generated relative to the advertising spend.
- Conversions: The number of completed actions by users (purchases, form submissions, etc.).
Using detailed reports and analytics tools like Google Analytics helps monitor and improve campaign performance.