How is the success of a PPC Management campaign measured?

The success of a PPC campaign is evaluated by analyzing the following key performance indicators (KPIs):

  • CTR (Click-Through Rate): The percentage of people who click on ads after seeing them. A high CTR indicates attractive and relevant ads.
  • CPC (Cost Per Click): The amount paid for each click. Lowering CPC helps reduce costs.
  • CPA (Cost Per Acquisition): The cost of acquiring a conversion (e.g., a purchase or signup).
  • ROAS (Return On Ad Spend): The revenue generated relative to the advertising spend.
  • Conversions: The number of completed actions by users (purchases, form submissions, etc.).

Using detailed reports and analytics tools like Google Analytics helps monitor and improve campaign performance.