How much does it cost to manage a PPC campaign?
The cost of PPC Management depends on several factors:
- Advertising budget allocated to the campaign. For example, competitive industries like legal or finance may have higher costs per click.
- Management fees charged by agencies or PPC specialists, which can range from a fixed monthly fee (e.g., €500) to a percentage of the ad budget (usually 10-20%).
Effective PPC management ensures cost control through:
- Optimizing bids for keywords.
- Targeting the right audience.
- Reducing expenses on irrelevant clicks.
This process ensures a positive ROAS (Return on Ad Spend), making the investment profitable.