How much does it cost to run a Google Ads campaign?

The cost of running Google Ads campaigns depends on several factors, including competition for keywords, your daily budget, and campaign goals. Google Ads operates on a PPC (pay-per-click) system, meaning you only pay when someone clicks on your ad. The Cost-Per-Click (CPC) can range from a few cents to several dollars, depending on your niche.

To control expenses, you can set budget limits and use manual or automated bidding strategies, such as:

  • Daily Budget: The maximum amount you’re willing to spend per day.
  • Max CPC: The highest amount you’re willing to pay per click.

Choose a strategy that aligns with your conversion goals.