How much does it cost to use Google Shopping?

Advertising on Google Shopping works on a PPC (pay-per-click) model, meaning you only pay when someone clicks on your ads.

Costs vary depending on:

  • Competition in your niche.
  • Keywords and their relevance.
  • The quality of your product feed and the ad quality score.

Budgets can be adjusted daily, and Google offers Smart Bidding options to maximize return on ad spend (ROAS).