What are Display Campaigns, and how do they work?

A Display Campaign is a type of Google Ads campaign that allows the display of visual ads (banners, images, videos) across millions of websites, apps, and YouTube through the Google Display Network (GDN). It helps increase brand awareness, attract new customers, and maintain a visible presence online.

Ads are shown based on criteria such as:

  • User interests (custom audiences);
  • Demographics (age, location, gender);
  • Browsing behavior;
  • Remarketing (targeting users who have already visited your website).

Display Campaigns are ideal for brands aiming to reach their target audience creatively, using visually engaging ads.