What are the advantages and disadvantages of Performance Max campaigns?
Advantages of Performance Max:
- Advanced automation: Reduces the time needed for manual campaign management.
- Extended reach: Ads are displayed across all Google platforms, maximizing conversion opportunities.
- Data-driven optimization: The algorithm learns continuously to improve performance.
- Unified reporting: Provides an overview of results across all channels.
Disadvantages of Performance Max:
- Limited control: You cannot see exactly where your ads are shown.
- Challenges with granular analysis: Data on individual channel performance is limited.
- AI dependency: Results heavily rely on the quality of the data and assets provided.