What are the advantages and disadvantages of Performance Max campaigns?

Advantages of Performance Max:

  • Advanced automation: Reduces the time needed for manual campaign management.
  • Extended reach: Ads are displayed across all Google platforms, maximizing conversion opportunities.
  • Data-driven optimization: The algorithm learns continuously to improve performance.
  • Unified reporting: Provides an overview of results across all channels.

Disadvantages of Performance Max:

  • Limited control: You cannot see exactly where your ads are shown.
  • Challenges with granular analysis: Data on individual channel performance is limited.
  • AI dependency: Results heavily rely on the quality of the data and assets provided.