What are the most important aspects of Technical SEO?

An effective Technical SEO strategy includes several key components:

  1. Site performance:
    • Page load speed is critical. Search engines prioritize websites that load quickly.
    • Core Web Vitals: Optimize metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).
  2. Indexing and accessibility:
    • Create and optimize a properly configured robots.txt file.
    • Submit an updated XML sitemap to search engines.
  3. Mobile-first indexing:
    • Ensure your site is fully optimized for mobile devices.
  4. Canonical URLs:
    • Use canonical tags to avoid duplicate content issues.
  5. Site structure:
    • Create a logical website structure and implement breadcrumbs for navigation.