What Are the Most Important Metrics to Track in SEO Analytics?

In SEO Analytics, tracking the right metrics is critical to evaluating performance. The most important include:

  • Organic Traffic: The number of visitors coming to your site through organic searches.
  • Bounce Rate: The percentage of users who leave your site after visiting a single page.
  • Time on Page: Indicates how engaging and valuable your content is.
  • Exit Pages: Shows where users leave your site, offering clues on what content needs improvement.
  • Backlinks: Monitoring your link profile and domain authority to evaluate site credibility.

These metrics are the foundation of effective analysis and help you optimize your SEO strategy for better results.