What are the requirements for a product feed on Google Shopping?
A well-optimized product feed is key to success on Google Shopping. Here are the main requirements:
- Relevant titles: Include essential information like brand, model, and key features.
- Detailed descriptions: Highlight the benefits and features of the product.
- High-quality images: Use clear images showing the product from relevant angles.
- Unique identification codes: Include GTIN (Global Trade Item Number), MPN (Manufacturer Part Number), or brand.
- Updated prices and stock: Ensure the information is accurate and updated in real time.
- Clear policies: Provide details about shipping and returns to build customer trust.
A complete and optimized feed will help your products appear at the top of Google Shopping results.