What are the requirements for a product feed on Google Shopping?

A well-optimized product feed is key to success on Google Shopping. Here are the main requirements:

  • Relevant titles: Include essential information like brand, model, and key features.
  • Detailed descriptions: Highlight the benefits and features of the product.
  • High-quality images: Use clear images showing the product from relevant angles.
  • Unique identification codes: Include GTIN (Global Trade Item Number), MPN (Manufacturer Part Number), or brand.
  • Updated prices and stock: Ensure the information is accurate and updated in real time.
  • Clear policies: Provide details about shipping and returns to build customer trust.

A complete and optimized feed will help your products appear at the top of Google Shopping results.