What factors influence a website’s ranking the most in SEO?

Search engines like Google use over 200 factors to rank websites. The most important factors for SEO include:

  1. High-quality content:
    • Unique, relevant, and updated content.
    • Optimized for keywords without overstuffing (keyword stuffing).
    • Engaging meta descriptions and well-optimized titles.
  2. Quality backlinks:
    • Links from trusted and authoritative websites.
    • A diverse backlink profile (dofollow and nofollow links).
  3. Technical optimization:
    • Fast page load speed.
    • Responsive design for mobile devices.
    • Logical structure and XML sitemap.
  4. User experience (UX):
    • Fast loading times.
    • Easy navigation and intuitive structure.
    • High time-on-site and low bounce rate.

By improving these factors, you’ll see steady increases in your SEO rankings.