What factors influence a website’s ranking the most in SEO?
Search engines like Google use over 200 factors to rank websites. The most important factors for SEO include:
- High-quality content:
- Unique, relevant, and updated content.
- Optimized for keywords without overstuffing (keyword stuffing).
- Engaging meta descriptions and well-optimized titles.
- Quality backlinks:
- Links from trusted and authoritative websites.
- A diverse backlink profile (dofollow and nofollow links).
- Technical optimization:
- Fast page load speed.
- Responsive design for mobile devices.
- Logical structure and XML sitemap.
- User experience (UX):
- Fast loading times.
- Easy navigation and intuitive structure.
- High time-on-site and low bounce rate.
By improving these factors, you’ll see steady increases in your SEO rankings.