What is a Performance Max campaign?

Performance Max campaign is an automated solution provided by Google Ads that enables agencies and advertisers to promote their products or services across all Google platforms, including Search, Display, YouTube, Gmail, Maps, and more. It combines the power of artificial intelligence with conversion data to maximize results, whether the goal is to increase sales, generate leads, or improve brand awareness.

Performance Max is ideal for campaigns with multiple goals or for those seeking an “all-in-one” solution for online advertising.