What is a PPC Campaign, and How Does it Work?

PPC Campaign (Pay-Per-Click Campaign) is a digital marketing strategy where advertisers pay a fee each time someone clicks on one of their ads. It is a fast and efficient way to attract qualified traffic to a website, products, or services.

How does it work?

  • Bidding for keywords: Advertisers select relevant keywords for their business and bid for them.
  • Ad placement: Ads appear in search engine results or on other digital platforms (Facebook, LinkedIn, etc.).
  • Cost per click (CPC): The cost for each click depends on competition, relevance, and the ad’s quality score.

An effective PPC Campaign can quickly drive traffic, increase conversions, and deliver a significant ROI (Return on Investment).