What is Content Marketing, and why is it important?
Content Marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a well-defined audience, ultimately driving profitable customer actions. It is important because:
- It establishes your position as an industry expert.
- Increases brand visibility in search engines.
- Helps generate leads and build customer loyalty.
Through Content Marketing, brands can create authentic relationships with their audience, leading to increased trust and loyalty.