What is copywriting, and how does it differ from content writing?

Copywriting is the process of writing persuasive texts designed to encourage the reader to take a specific action, such as purchasing a product, signing up for a service, or filling out a form.

The main difference between copywriting and content writing lies in their purpose:

  • Copywriting focuses on sales and conversions. It is used in ads, sales pages, marketing emails, or product descriptions.
  • Content writing aims to inform, educate, or entertain the audience. It is used for blog articles, guides, or educational posts.