What is Google Shopping and how does it work?
Google Shopping is an advertising platform developed by Google that allows merchants to display their products in visually rich search results. It provides users with information such as product images, prices, and descriptions, helping shoppers compare and choose the right products, while enabling merchants to boost their sales.
How does it work? Merchants upload a product feed to Google Merchant Center, configure campaigns in Google Ads, and optimize them to attract the right audience. This process helps display ads in the dedicated Google Shopping section and at the top of the Google Search results page.