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Local SEO refers to the process of optimizing your online presence to attract customers from a specific geographic area. This type of SEO is essential for businesses that rely on local customers, such as restaurants, salons, medical practices, or neighborhood stores.

Through Local SEO strategies, your business can appear in relevant Google search results, including in the Maps section (Google Maps). For instance, if someone searches for “pizza near me,” Local SEO helps you become one of the top options displayed, increasing your chances of attracting customers.