What is SEO and why is it important?

SEO, short for Search Engine Optimization, is the process of optimizing a website to appear in the top results of search engines like Google. It involves improvements to content, site structure, and user experience to attract more organic traffic.

Why is it important? SEO increases the online visibility of your website, meaning more visitors, potential customers, and ultimately better conversions. A well-optimized website offers a better user experience and helps businesses stand out in a competitive online environment.