What is Technical SEO and why is it important?
Technical SEO refers to the process of optimizing the technical elements of a website to improve its accessibility, indexing, and ranking by search engines like Google. Unlike on-page SEO, which focuses on content, and off-page SEO, which focuses on building authority, Technical SEO deals with the site’s infrastructure.
Why Technical SEO is important:
- Accessibility: A technically optimized site allows search engines to crawl and understand its content effectively.
- Proper indexing: Implementing an XML sitemap and canonical URLs ensures search engines only index relevant pages.
- Better rankings: Fast, mobile-friendly, and technically error-free websites are favored by search engine algorithms.