What is the difference between SEO and PPC Management?
Both SEO (Search Engine Optimization) and PPC Management are digital marketing strategies, but they differ significantly:
- SEO focuses on obtaining organic traffic by optimizing website content and pages for search engines. It is a long-term strategy that takes time to deliver results.
- PPC Management, on the other hand, delivers immediate results by paying for ad placements on platforms like Google Ads. The traffic generated through PPC is paid, but it offers flexibility and control over the budget.
Both strategies complement each other. While SEO builds long-term visibility, PPC drives quick traffic and immediate conversions.