What is the ideal format for banners and Display ads?
The ad format is essential for the success of a Display Campaign. Google recommends using responsive ads, which automatically adapt to the sizes and layouts of display placements. The most commonly used dimensions are:
- 300×250: Medium Rectangle
- 728×90: Leaderboard
- 160×600: Wide Skyscraper
- 320×100: Large Mobile Banner
- 970×250: Billboard
Design Tips:
- Include a clear call-to-action (e.g., “Buy Now” or “Learn More”).
- Use high-quality images.
- Avoid lengthy text; keep messages concise and engaging.
An optimized banner for a Display Campaign grabs attention, encourages clicks, and improves conversion rates.