What is the ideal format for banners and Display ads?

The ad format is essential for the success of a Display Campaign. Google recommends using responsive ads, which automatically adapt to the sizes and layouts of display placements. The most commonly used dimensions are:

  • 300×250: Medium Rectangle
  • 728×90: Leaderboard
  • 160×600: Wide Skyscraper
  • 320×100: Large Mobile Banner
  • 970×250: Billboard

Design Tips:

  • Include a clear call-to-action (e.g., “Buy Now” or “Learn More”).
  • Use high-quality images.
  • Avoid lengthy text; keep messages concise and engaging.

An optimized banner for a Display Campaign grabs attention, encourages clicks, and improves conversion rates.