What is the Minimum Budget for a PPC Campaign?

There’s no mandatory minimum budget to start a PPC Campaign, but the budget may vary based on:

  • Industry: Costs are higher in competitive niches, such as insurance or IT.
  • Keywords: Some keywords cost only $0.10–$0.50 per click, while others can go up to $20–$50 or more.
  • Platform: Google Ads, Facebook Ads, and other networks have different budget requirements.

Recommendation: Start with a testing budget, such as $100–$200 per month, and adjust as you learn what works best.