What types of ad extensions should I use in a Search Campaign?
Ad extensions are crucial for improving a Search Campaign’s performance. Here are some recommended types:
- Sitelink Extensions: Add extra links to key pages on your website.
- Call Extensions: Display your business phone number.
- Location Extensions: Help users find your business’s physical address.
- Promotion Extensions: Highlight discounts or special offers.
Add relevant extensions to boost CTR and your campaign’s Quality Score.