What types of ad extensions should I use in a Search Campaign?

Ad extensions are crucial for improving a Search Campaign’s performance. Here are some recommended types:

  • Sitelink Extensions: Add extra links to key pages on your website.
  • Call Extensions: Display your business phone number.
  • Location Extensions: Help users find your business’s physical address.
  • Promotion Extensions: Highlight discounts or special offers.

Add relevant extensions to boost CTR and your campaign’s Quality Score.