What types of campaigns can I run on Google Ads?

Google Ads allows you to create various campaign types, each tailored to your marketing goals:

  • Search Ads: Text ads appearing in Google search results are ideal for generating high-quality traffic.
  • Display Ads: Visual ads on Google’s partner websites and apps are suitable for brand awareness.
  • Video Ads: Ads on YouTube, excellent for promoting products or services.
  • Shopping Ads: Product-focused ads that showcase images, prices, and descriptions, perfect for e-commerce.
  • Performance Max: Campaigns using AI to display ads across multiple Google channels (Search, Display, YouTube).

Choosing the right campaign type depends on your objectives.