Why can ads4Seo offer a 25% CPC Boost to online shops?

The European Commission imposed a record fine of € 2.4 billion on Google in 2017 for unfair competition in price comparison. As a result, Google Shopping Europe (GSE) was separated from Google as a stand-alone company to compete fairly with other price comparisons. In order to have a right to exist as an independent company, GSE must generate profits. It does so by keeping 20% of the Google Shopping ad spends of merchants who use GSE as their CSS partner.

If a “GSE CSS Merchant” places a CPC bid of 1.00 € via GSE, he only participates with 0.80 € in the auction for the ad slots on Google. The remaining 0.20 € remains at GSE.

By default, each merchant center uses Google Shopping Europe (GSE) as their CSS partner. That means that 1.00 € bids of these merchants are treated as 0.80 € bids by Google. But merchants can migrate to certified Google CSS partners such as ads4seo. Therefore, if you don’t do anything, 20% of your Google Shopping expenses will be wasted. It’s time to switch to ads4seo CSS and leverage the CPC Boost!

ads4seo is certified by Google as an independent CSS partner and doesn’t keep a 20% margin on any bids. When using ads4seo CSS, your previously reduced 0.80 € bid participates as a 1.00 € bid in the auction. That’s a 25% CPC boost! As a result, you get more traffic or pay less for your traffic when using ads4seo CSS.