To evaluate the performance of a Display Campaign, monitor the following key metrics: CTR (Click-Through Rate): The percentage of clicks relative to impressions. A higher CTR indicates that your ad is engaging. CPC (Cost-per-Click): The average cost paid for [...]
The ad format is essential for the success of a Display Campaign. Google recommends using responsive ads, which automatically adapt to the sizes and layouts of display placements. The most commonly used dimensions are: 300×250: Medium Rectangle 728×90: Leaderboard 160×600: [...]
The success of a Display Campaign depends on selecting the right audience. Google Ads offers several advanced options to target the ideal users: Custom Audiences: Create lists based on specific keywords, URLs, or interests so that your ads are shown [...]
Both Search Campaigns and Display Campaigns are key components of Google Ads, but they address different marketing needs: Search Campaigns focus on capturing users actively searching for solutions through the Google search engine. They are ideal for direct intent, such as “buy running shoes [...]
A Display Campaign is a type of Google Ads campaign that allows the display of visual ads (banners, images, videos) across millions of websites, apps, and YouTube through the Google Display Network (GDN). It helps increase brand awareness, attract new customers, [...]
