Ad extensions are crucial for improving a Search Campaign’s performance. Here are some recommended types: Sitelink Extensions: Add extra links to key pages on your website. Call Extensions: Display your business phone number. Location Extensions: Help users find your business’s physical address. [...]
Lowering CPC in a Search Campaign starts with improving your Quality Score, which depends on: The relevance of your keywords to your ads. The quality and relevance of your landing page. The estimated CTR. Additional Strategies: Use exact match keywords to reduce irrelevant [...]
Measuring the success of a campaign involves monitoring several KPIs: CTR (Click-Through Rate): Indicates the relevance of your ads. CPC (Cost per Click): Reflects cost efficiency. ROAS (Return on Ad Spend): Shows your campaign’s profitability. Conversions: The number of valuable actions completed [...]
The minimum budget depends on your industry, chosen keywords, and goals. Generally, budgets start from a few hundred dollars per month for less competitive niches. Strategy: Set a realistic daily budget and adjust based on performance. Monitor metrics such [...]
Choosing the right keywords is a crucial step for a successful Search Campaign. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords with high search volume and moderate competition. Consider the terms your target audience [...]
