High-quality videos and images that tell a story or solve a problem are usually the most effective. Testing different types of creatives is crucial.
Success is measured through key performance indicators (KPIs) such as ROI, click-through rate (CTR), conversions, engagement, or cost per acquisition (CPA).
Your audience is defined based on demographic criteria (age, location, gender), interests, and behaviors. Knowing your ideal customer is essential.
The budget depends on your campaign goals, your industry, and the competition. It’s recommended to start with a smaller amount, test, and adjust as needed.
This depends on your target audience and the type of business. For example, Instagram and TikTok are great for younger audiences, while LinkedIn is ideal for B2B businesses.