Lower Costs, Higher Visibility

Yes, ads4seo’s Branded CSS solution can also achieve CSS Partner status for you.

The exclusive Google CSS Partner status allows the use of the Google CSS Partner badge and leads to listing in the Google CSS Partner directory.

If you are one of the 25% largest CSS Partners, measured by shopping ad impressions, you will receive Google CSS Premium Partner status. Some of our Branded CSS customers have done so already.

After you have invested 10 – 15 minutes to provide us with the data necessary for CSS set up, it takes one to two weeks until you have become a CSS provider with our Branded CSS solution.

Yes, you can also switch Multi Client Accounts (MCAs) including all Merchant Centers they contain to a CSS. This is done via the “standalone account switch” that the CSS provider can use.

Google Shopping Europe retains up to 20% of the CPCs.

That means a €1 CPC bid is effectively reduced to 80 cents. To counteract this, I would need to increase my CPCs by 25%. My CPC would then be €1.25 and if 20% is subtracted from that the effective CPC is €1.

Since using a CSS neutralizes the negative effect of GSE, the effect is equivalent to up to a 25% increase in CPCs.

There are no downtimes or interruptions either with a Merchant Center CSS switch or with our Branded CSS setup. Everything runs continuously, safely and steadily.

After the CSS switch the CPC boost kicks in, the brand of the CSS provider is shown in the shopping ads, and the “by CSS” link leads to the CSS’ price comparison site.

Doesn’t “By Google” in Shopping Ads inspire more trust than the name of any CSS provider? And doesn’t that affect the CTR?

We could not measure that ads “By Google” have a better CTR than ads “By CSS”. And if there is a positive effect here, it is certainly not worth up to 20% of all CPCs! In this respect, the use of CSS is always the better option.

In addition, we were able to measure that the CTR increases if the CSS provider’s brand is relevant to the product category searched for. This is particularly important if the CSS provider is a well-known brand or owns a keyword domain. So “By Nike” or “By sneaker heroes” would certainly perform better when searching for Nike sneakers than “By any CSS”.

If you have chosen a professional CSS partner like ads4seo, you will not have any disadvantages from using a CSS. It comes down to the following things:

1. You have to make sure that your CSS provider has activated the Google opt-ins regarding “Shopping Ads beyond general search” and “placing Shopping Ads outside of Europe”.
2. In addition, the CSS provider must be certified by Google in all countries that are relevant to you.
3. In addition, the CSS provider should be known for good support. Since Google is continuously developing the CSS program, things go wrong from time to time. Especially the cheap providers like to leave their customers out in the rain.
4. Finally, it’s important to know that PMax campaigns can have stronger performance fluctuations for a day or two after a CSS switch. This is because the algorithm has to adapt to the new bidding situation. He does this by experimenting with the bids to find the new optimum.

As one of the largest CSS premium providers in the world, ads4seo is certified in all CSS countries and has all Google opt-ins. In addition, we are continually praised for our top-notch customer support.

Of course, a CSS provider can also remove Merchant Center from its CSS. To do this, he sends a request to Google Shopping Europe via the CSS Support Portal and requests a Merchant Center switch. Google Shopping Europe then sends a CSS switch request to the Merchant Center.

Once this request is accepted in the Merchant Center, the switch back to GSE is complete. If the Merchant Center admin refuses to accept the request, the CSS provider can request the deletion of this Merchant Center.

Only CSS providers can manage negative keywords for PMax campaigns. That is why it is particularly important for agencies to be CSS providers themselves. In this way, negative keywords can be managed efficiently & by yourself. You can fulfill customer requests directly while saving yourself the detour via an external CSS provider.

That depends on the CSS provider. A special Google opt-in is required so that products outside of Europe can also be advertised with a CSS Merchant Center. Therefore, make sure that you work with a professional CSS provider who has opted in to “Shopping Ads outside of Europe” on Google.

At ads4seo, we have all the opt-ins. This means that our CSS and all of our white label CSS are optimally configured – also with regard to shopping ads outside of Europe.