Ads4Seo CSS

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Best Practices

Get the most out of Google Ads

Ads4Seo CSS2025-01-21T18:47:29+00:00

Ads4Seo CSS (Comparison Shopping Services) allows online businesses to make their products easily accessible on Google Shopping. By choosing this feature, the merchants can display their items in a way for attracting more probable buyers.

Keep the same tools and full control over managing your campaign with our Shopping Ads solution. Ads4Seo acts as an official CSS provider in Europe for your Google Shopping Ads campaigns, reducing your CPCs (cost per click) and delivering additional free traffic while increasing your ROAS (return on ad spend) and impressions.

CSS is a great way for optimising Google Shopping campaigns. It lessens the costs with advertising while improving the reach and performance of the product listings. With the help of better bid control and targeted placements, CSS ensures the businesses stands out in this competitive market.

Work with Ads4Seo – Google CSS provider

Thanks to our strong expertise and data-driven approach, we were the first? comparison shopping service capable of driving traffic through Google Shopping Ads for our shops and ecommerce partner.

As an early adopter of the Google Shopping Ads platform and as a premium Google comparison shopping service provider, Ads4Seo has gained significant experience. Combined with our internal data and machine learning capabilities, this has allowed us to enhance the overall customer experience.

Test

Free for 1 month

  • Inclusion in Ads4Seo CSS
  • Prioritized showing in shopping

  • Up to 25% less advertising costs
  • Up to 3% additional free traffic according to your ad spend budget
  • Products shown on shopping.ads4seo.com

  • 4 hours CSS support from Ads4Seo
  • Additional features to improve your campaigns in order to increase performance and lower once more your CPC

Starter

The basic package to start

  • Inclusion in Ads4Seo CSS
  • Prioritized showing in shopping

  • Up to 25% less advertising costs
  • Up to 3% additional free traffic according to your ad spend budget
  • Products shown on shopping.ads4seo.com

  • Elevated CSS premium support from Google and Ads4Seo
  • Additional features to improve your campaigns in order to increase performance and lower once more your CPC

Growth

Your own Branded Agency CSS

  • CSS CPC Advantage

  • Own Agency CSS Site

  • Free Branding for your Shop, Brand or Agency

  • Own CSS Domain or Subdomain

  • Free Traffic for your Customers

  • Better Google standing, incl. direct Google CSS Support

  • Setting Negative Keywords for PMax at Campaign Level

  • No Effort Required from you

  • 100% Google policy compliant

  • Premium Support

Reasons to Choose us

Data analytics

Gain an advantage

By becoming an Ads4Seo partner, you can achieve significant savings, increased visibility and more revenue for your ecommerce shop.

Content planning

Seamless integration

Ads4Seo provides a stable and reliable path to Google Shopping Ads

Dedicated consulting

Dedicated consulting

Benefit from localized market support provided by our team of experts in 21 countries.

Google Shopping Ads for eBay products

Google Shopping Ads for eBay products

  • Solution for advanced users only

  • High quality traffic for your eBay products

  • More revenues and sales on eBay

  • Better ranking in the eBay internal search

  • Double display of your ads on Google Shopping is possible

  • Google Shopping Ads for eBay only works in the European Economic Area (EU+UK+CH)

  • Cancellable monthly with a 3 month notice period

  • 5 Star Premium Support
Google Shopping Ads for Amazon products

Google Shopping Ads for Amazon products

  • Solution for advanced users only
  • High quality traffic for your Amazon products

  • More revenues and sales on Amazon

  • Better ranking in the Amazon internal search

  • Double display of your ads on Google Shopping is possible

  • Google Shopping Ads for Amazon only works in the European Economic Area (EU+UK+CH)

  • Cancellable monthly with a 3 month notice period

  • 5 Star Premium Support

Boost your eBay / Amazon sales

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Sales strategies crafted by experts only - boost your growth with Ads4Seo’s proven solutions.

Experts only

Our solution is for advanced marketers only since it requires know-how from different areas. If you’re a marketing nerd, you can exploit your skills to set this up and beat your competition.

Highest quality Google shopping traffic

Highest quality traffic

Google Shopping Traffic can be optimized based on performance and has high conversion rates. That generates profitable sales at eBay / Amazon!

Better eBay or Amazon ranking

Better eBay / Amazon ranking

Products with more traffic and higher sales are ranked better on eBay / Amazon! This is especially true for the unpaid results.

Double display of shopping ads

Double display of shopping ads

For a specific product, Google Shopping Ads from the eBay / Amazon store and the web shop can be displayed at the same time.

How Google Shopping Ads for eBay works

Get your campaign setup from Ads4Seo

Get your setup from Ads4Seo

We provide you with an “eBay enabled” Google Merchant Center (GMC) which has the eBay domain claimed & verified. You can use this special GMC to run Google Shopping Ads for your eBay products.

Create your Google product feed with Ads4Seo

Create your Google product feed

Create a product feed with all your eBay products that you want to market. Then upload this feed to your eBay enabled GMC.

Start your Shopping Campaigns with Ads4Seo

Start your Shopping Campaigns

Set up a Google Ads Account or use your existing one. Link it to your eBay enabled GMC and set up your Shopping Campaigns. Now you’re sending high quality traffic directly to your eBay products.

Track how much money you make using the Ads4Seo tracking service

Track how much money you make

Use the Ads4Seo tracking service to get the klicks, sales and revenues of your Shopping Campaigns. You even get a csv file that you can upload to Google as offline conversions in order to better optimize your campaigns.

How Google Shopping Ads for Amazon works

Get your campaign setup from Ads4Seo

Get your setup from Ads4Seo

We provide you with an “Amazon enabled” Google Merchant Center (GMC). It enables you to run Google Shopping Ads for your Amazon products.

Create your Google product feed with Ads4Seo

Create your Google product feed

Create a product feed with all your Amazon products that you want to market. Then upload this feed to your Amazon enabled GMC.

Start your Shopping Campaigns with Ads4Seo

Start your Shopping Campaigns

Set up a Google Ads Account or use your existing one. Link it to your Amazon enabled GMC and set up your Shopping Campaigns. Now you’re sending high quality traffic directly to your Amazon products.

Track how much money you make using the Ads4Seo tracking service

Track how much money you make

Advanced users can use Amazon Attribution and the Advertising Console to set up tracking. Now you can see which sales were generated by your Google Shopping campaigns.

Looking for a fully managed Shopping Ads campaign?

Managing your own Google Shopping feed and bidding process can become complex and time-consuming. Rely on our team of experts to handle your Google Shopping Ads campaigns, from technical migration to bid management and campaign optimization.

Speak To Our Experts and Request A Quote

Benefits of Choosing Google CSS Partner – Ads4Seo CSS

Better Placement of Ads

Optimised bidding will ensure the products secure top positions by improving click-through rates and sales.

Improved Visibility

Ads4Seo CSS improves the product rankings on Google Shopping, helping you to attract more prospective buyers.

Data-Driven Optimisation

Detailed analytics and reports improve strategies and help to attain better performance.

Using Ads4Seo CSS will save money and enhance the effectiveness of your campaigns, allowing businesses to flourish in this competitive market.

Improved Return on Investment (ROI)

With lower costs and targeted exposure, Ads4Seo CSS delivers greater returns on the ad spend.

Constant Campaign Management

The platform combines with Google Merchant Centre for simplifying campaign setup and adjustments.

Lessened Advertising Costs

With the help of CSS, businesses can benefit from lower cost-per-click rates, making campaigns more affordable.

Proper Access to EU Market Opportunities

CSS allows broader product reach across European markets providing newer possibilities for growth.

Google CSS Provider – Ads4Seo’s Features

Google Merchant Centre Integration

It will connect directly with your Merchant Centre account with easy and quick setup. This will enable real-time updates and restructured campaign management.

Better Bidding Strategies

By choosing bid management tools, Ads4Seo CSS optimise bids to secure better placements for your products without the need for overspending.

Improve Visibility of Product

Ads4Seo CSS helps in prioritising your products in the Google Shopping results so that more buyers can reach them easily. This increases overall impressions and drives more traffic to your website.

Lower Cost-per-Click (CPC)

With Ads4Seo CSS, businesses can benefit from lessened CPC rates, allowing you to save on ad spend and at the same time, maintain competitive positioning

Advanced Analytics and Reporting

Ads4Seo CSS gives detailed performance insights so that you can monitor campaign success and improve strategies based on real data.

Better Reach Across EU Markets

CSS allows businesses to improve visibility across European markets, leveraging Google Shopping platform to its full potential.

Custom Campaign Support

Tailored support ensures campaigns are aligned to meet your desired goals. Whether it is for small businesses or larger enterprises, Ads4Seo CSS will adapt to fulfill specific needs.

These features combine to make Ads4Seo CSS a powerful tool for improving Google Shopping campaigns and rendering better performance with higher returns.

How to Begin with Ads4Seo CSS

Sign-up for Ads4Seo CSS

To start with, you will have to give basic business details and your Google Merchant Centre id. There is a dedicated support team to guide you through the setup process.

Necessities for Product Data Feed

Ensure your product data feed is complete and up to date. It needs to include correct product titles, images, availability, descriptions and prices. A well-structured feed will improve performance of ads and comply with Google Shopping policies.

Google Merchant Centre Setup

Connect your Merchant Centre account to Ads4Seo CSS. Confirm your website, claim your domain, and ensure your account adheres with the requirements of Google. Once it gets linked, you can list your products under the CSS programme.

By completing these steps, you are all set to launch campaigns and drive traffic to your site.

Ads4Seo CSS – How this Google Comparison Shopping Partner Works

Integration of Product

Your product data gets connected to Ads4Seo CSS through Google Merchant Centre. This ensures your listings are already set for Google Shopping campaigns.

Bid Management

Ads4Seo CSS selects optimised bidding strategies for better ad placement while lessening the costs. It ensures your budget is spent in the most efficient way.

Setup Campaign

The platform simplifies campaign creation by reorganizing ad groups, targeting strategies and keywords.

Participate in Auction

After the campaigns are live, your ads will compete in Google’s ad auctions. Ads4Seo CSS helps secure higher positions by balancing bids and relevance.

Track Performance

Real-time analytics give necessary insights into how the ads are performing. This data helps in categorizing trends and making the adjustments.

Ads4Seo CSS makes it convenient to deal with Google Shopping campaigns while providing improved visibility, higher conversions and save on costs.

Compare with Other Google Ads Services

Ads4Seo CSS and Standard Google Shopping Ads – Know the Difference

Ads4Seo CSS focuses on improving visibility and cost efficiency. It provides lessened cost-per-click rates in comparison with standard Google Shopping Ads. By choosing CSS, your products will be listed under a comparison-shopping service, for improved competitive positioning. Standard Google Shopping Ads, will list products directly on Google without getting same cost benefits.

Collaborate with Other Google Ads Services

Ads4Seo CSS works with Google’s Performance Max campaigns by improving overall ad reach. Performance Max combines different ad formats to improve visibility across platforms such as YouTube, Gmail and Search. Also, combining Ads4Seo CSS with Display Ads improves brand awareness by pairing visual appeal with the cost benefits of CSS. Together, these services will make a comprehensive strategy for converting and attracting more customers.

By leveraging Ads4Seo CSS with other Google Ads services, businesses will be able to make effective advertising strategy that will deliver improved results.

Frequently Asked Questions (FAQ)

Explore the answers to common queries and make the most of your Ads4Seo experience. Why Ads4Seo increases your CPCs by 25%.

Why can ads4Seo offer a 25% CPC Boost to online shops?2025-01-21T18:32:36+00:00

The European Commission imposed a record fine of € 2.4 billion on Google in 2017 for unfair competition in price comparison. As a result, Google Shopping Europe (GSE) was separated from Google as a stand-alone company to compete fairly with other price comparisons. In order to have a right to exist as an independent company, GSE must generate profits. It does so by keeping 20% of the Google Shopping ad spends of merchants who use GSE as their CSS partner.

If a “GSE CSS Merchant” places a CPC bid of 1.00 € via GSE, he only participates with 0.80 € in the auction for the ad slots on Google. The remaining 0.20 € remains at GSE.

By default, each merchant center uses Google Shopping Europe (GSE) as their CSS partner. That means that 1.00 € bids of these merchants are treated as 0.80 € bids by Google. But merchants can migrate to certified Google CSS partners such as ads4seo. Therefore, if you don’t do anything, 20% of your Google Shopping expenses will be wasted. It’s time to switch to ads4seo CSS and leverage the CPC Boost!

ads4seo is certified by Google as an independent CSS partner and doesn’t keep a 20% margin on any bids. When using ads4seo CSS, your previously reduced 0.80 € bid participates as a 1.00 € bid in the auction. That’s a 25% CPC boost! As a result, you get more traffic or pay less for your traffic when using ads4seo CSS.

What can I expect to happen when the 25% CPC Boost kicks in?2025-01-21T18:33:00+00:00

It’s impossible to exactly predict what would happen after you increased your CPCs by 25%. Our CPC boost is just like that except that you don’t have to actually pay the extra 25%. Therefore we cannot tell you how your specific campaigns will exactly behave. That depends on your bids, your budget and the competitive landscape.

That being said, generally you can expect your volume and your spending to increase. Because the 25% ads4seo CPC Boost increases your visibility even if your CPC settings stay the same. You pay the same amount per click as before but because you win more auctions, you get more volume and therefore increase your spending (if your budget allows).

Can I just reduce all my CPCs by 20% to counterbalance the 25% CPC boost and save money?2025-01-21T18:33:27+00:00

In short: yes you can. This is the right strategy if your goal is to save money or to increase your margin while keeping your traffic volume steady.

If you want to increase your traffic volume and budget while keeping your margin relatively steady, it’s better to not reduce your CPC settings.

In which countries does the CSS program work?2025-01-21T18:33:47+00:00

The Google CSS program is currently active in 21 European countries and ads4seo is certified in all of them. That means that the CPC Boost only works for campaigns that are active in these countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom.

Will my ads show up on the Google Shopping tab when working with ads4Seo CSS?2025-01-21T18:34:07+00:00

Some merchants are concerned that their Google Shopping ads won’t show up on the Google Shopping tab. Don’t worry – with ads4seo CSS, your shopping ads are also displayed on the Google Shopping tab.

However, this does not apply to all other independent Google CSS partners – your ads might not show up in the Google Shopping tab if your chose to work with a different CSS partner than ads4seo.

I’m using a Multi Client Account (MCA) – anything to be aware of?2025-01-21T18:34:28+00:00

The link between the Merchant Center & the Multi Client Account is lost with the CSS switch. Therefore, make sure that you also have direct admin access to the MC, so that you can continue working undisturbed.

What else changes with a CSS change from GSE to ads4Seo?2025-01-21T18:34:48+00:00

You get the 25% CPC Boost on your Google Shopping ads across all CSS countries. In addition, ads4seo is listed as your “Comparision Shopping Site” in your merchant center.

Apart from that nothing changes: your Merchant Center, your account setup and your history remain untouched and you also keep Google Global Support and your Google Agency Support. As before, this does not apply to all other independent Google CSS partners – you might lose your Google Support when working with a different CSS partner than ads4seo.

Does ads4Seo need access to my data or accounts?2025-01-21T18:35:13+00:00

No, we do not need access to your data or accounts to provide you with the CPC Boost. This is because the actual CSS change is done directly by Google.
Data security is very important to us!

If you give us access to your data, we will only use it in the case of support requests to help you better. We never use your data to run ads ourselves and we never pass your data on to third parties.

What do I have to do to get the 25% ads4Seo CPC Boost?2025-01-21T18:35:33+00:00

Registration takes less than 3 minutes – just click on the “Get started now” button and fill out the form. We will have your 25% CPC boost set up for you shortly and you will enjoy the full competitive advantage.

What is the difference between ads4seo’s various CSS solutions?2025-01-21T18:36:01+00:00

ads4seo’s CPC Boost is our normal Google CSS service that increases the effective CPCs of Shopping Ads by up to 25%. Our CSS is activated in all 21 available CSS countries and we posses all existing Google opt-ins to ensure maximum reach of Shopping Campaigns that use our CSS. This is the perfect option for advertisers with less than 10k € in monthly ad spend on Google.

ads4seo’s Branded CSS solution goes one step further. We provide you with your own Branded CSS and thereby make you a Google CSS provider. Being a CSS provider includes a wide selection of extra perks for your Shopping Ads (massive branding, free extra traffic, …). This is the perfect option for advertisers with more than 10k € in monthly ad spend on Google.

ads4seo’s affiliate services consist of managed CSS services. We run Google Shopping campaigns for your online shop. We do all the work and pay for all of the traffic and you pay us a 100% success based fee (usually a share of the revenues our traffic generates). You have zero risk and we make sure to find the sales you’re missing. This is the perfect option for shops with at least 7-digits in annual revenues who are ideally already listed on an affiliate network (e.g. AWIN).

ads4seo’s Google Shopping Ads for Marketplaces such as Amazon or eBay is a technical solution that allows you to run Shopping Ads on Google for your product listings on any marketplace (e.g. Amazon, eBay, …). You can increase your sales and your organic ranking and unlock an extremely valuable marketing channel. This is the ideal solution for Marketplace sellers who are looking to grow and know how to set up and run Shopping Ads on Google.

What is the Google CSS program and how does it work?2025-01-21T18:36:32+00:00

The Google Comparison Shopping Service (CSS) program is a program from Google that allows online shops to list their products on Google Shopping. Google works with so-called Comparison Shopping Services (CSS). Using these CSS providers, online retailers can advertise their products on Google Shopping to increase their visibility. The Google CSS program was launched after the EU Commission fined Google €2.42 billion in 2017 for violating EU competition law. The court ruling said that Google had placed its own price comparison (Google Shopping) on Google more prominently than other price comparisons and now had to ensure fair competition. As a result, Google Shopping Europe (GSE) was spun off as an independent company and acts as the standard CSS provider for all merchants who have not decided on any other CSS. In order to have an economic raison d’être, GSE must generate profits. It does this by retaining around 20% of all CPC bids that go through GSE, according to popular belief. This means that only 80% of the CPCs are used as a bid for shopping ads. If an online shop chooses another CSS partner like ads4seo, this fee does not apply. As a result, CPCs are up to 25% higher than when using GSE. In order to use a CSS, one must register with a CSS provider who then sends a CSS switch request to the respective Merchant Center. Once accepted, the Shopping Ads will benefit from the CPC benefit and the CSS provider’s name will appear at the bottom of the Shopping Ads.

How to become a Google CSS provider?2025-01-21T18:36:55+00:00

In order to become a Google CSS provider, one must meet a few requirements (see below). As the largest Branded CSS provider, we at ads4seo can tell you that there is a lot to do here and that it is not worth it for most agencies or shops. That’s why our Branded CSS solution covers everything and our customers don’t have to do anything.

In order to become a Google CSS provider, one must first have a registered company in an EU country and own a Google Merchant Center. You also have to run a price comparison portal that has a decent search algorithm and also offers filter and sorting functions. For each country in which you want to be certified as a CSS provider, the price comparison site must list products from at least 50 local retailers. Ideally, you can compare the offers of several providers for each product.

How do I become a Google CSS Partner?2025-01-21T18:37:17+00:00

Google CSS Partner Status is an exclusive premium status granted by Google to larger CSS providers. It allows the use of the Google CSS Partner Badge and leads to listing in the Google CSS Partner Directory.

In order to become a Google CSS Partner, one must meet the requirements for a Google CSS provider and also (A) have access to the Google CSS Education Hub, (B) have at least two employees with CSS certification in the company and lastly (C) have at least 50 active Merchant Center accounts linked to their Google CSS domain.

These advanced requirements can also be met using ads4seo’s Branded CSS solution.

How do I become a Google CSS Premium Partner?2025-01-21T18:37:38+00:00

The Google CSS Premium Partner status is the highest attainable CSS status. It allows the use of the Google CSS Premium Partner Badge and shows the status in the Google CSS Partner directory.

How does your Branded CSS solution work?2025-01-21T18:38:24+00:00

Essentially, we continuously ensure that all Google CSS requirements are met for our customers. We’re pretty good at that. With clients in the triple digits, our success rate is 100% and we’ve never had any Google policy violations. This is because we worked very closely with Google on our Branded CSS solution from the start to be 100% on the safe side. Specifically, the process for your own Branded CSS looks like this:

  1. We collect the data necessary to achieve CSS status (e.g. company name, desired CSS name, …). It typically takes 10-15 minutes to provide this data.
  2. We create your branded price comparison site. It meets all Google CSS requirements 100%, lists over 3,000 merchants, has sorting and filter options, is high-performance, multilingual, can be on your domain and also links to your homepage.
  3. We submit your CSS application to Google and after a week or two, Google will set up your CSS account.
  4. Finally, we optimally configure your CSS and hand it over to you with a corresponding onboarding.

And of course, we are always there for you with our top-rated support.

In which countries does Branded CSS work?2025-01-21T18:38:48+00:00

The Google CSS program is currently active in 21 European countries and ads4seo’s Branded CSS solution works in all of these countries. The countries are: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland.

Is a Branded CSS Google Compliant?2025-01-21T18:39:13+00:00

We developed our Branded CSS solution in cooperation with Google and let Google assure us that that’s okay. Our approach is 100% compliant and even with a three-digit number of Branded CSS accounts, there have never been any Google policy issues.

With your Branded CSS you can rest assured that everything works optimally.

How did you come up with the idea of a Branded CSS? Are agencies really getting more incoming customer inquiries?2025-01-21T18:49:54+00:00

A good friend of the founder runs an online gin shop and was one of ads4seo’s first CSS customers. At the time, our CEO noticed that many incoming customer inquiries came from online liquor shops and in conversations it turned out that these interested parties had seen the “By ads4seo” link among their competitor’s shopping ads.

Since then, countless leads have come to us who had seen the “By ads4seo” link in shopping ads and wanted “their products to show up at the top, too”. Since we do not offer agency services, we cannot use these valuable leads.

A virtue arose out of necessity – our Branded CSS solution. Here we ensure that these leads can also be helped and that they end up in the right place: with online marketing agencies. You can skim through our testimonials to see that this works.

Will the Google CSS program be discontinued by Google soon?2025-01-21T18:40:27+00:00

We regularly ask Google about the future of the CSS program. According to Google, the CSS program is a success and “here to stay”. Investing in your own white label CSS now is therefore a safe investment for the future.

How big is the CSS CPC advantage exactly?2025-01-21T18:40:51+00:00

Google Shopping Europe (GSE) has repeatedly confirmed that they keep a portion of all CPCs. However, GSE does not publish the exact size of this part. Therefore, no one knows exactly what percentage of CPCs are withheld by GSE.

At the beginning of the CSS program, some CSS providers ran A/B tests in which they pitted identical campaigns against each other with and without CSS. Several vendors have independently come to the conclusion that they had to reduce the CPCs in the CSS campaign by around 20% in order for it to get the same amount of traffic as the non-CSS campaign. For this reason, most CSS providers write that GSE retains 20% of the CPCs.

This means that at GSE a €1 CPC bid is reduced to 80 cents. Or to put it the other way around: to get an effective bid of €1, I have to enter €1.25. So 25% more.

That’s why at ads4seo we say that a CSS increases effective CPCs by up to 25%.

Is the Google CSS program compatible with PMax campaigns?2025-01-21T18:41:17+00:00

The Google CSS program works independently of bidding strategies, campaign settings or account settings.

By using a CSS, the effective CPC of Google Shopping ads increases by up to 25% in all setups. In addition, the name of the CSS provider is highlighted at the bottom of the shopping ads.

When using CSS, will my ads also appear in the Google Shopping tab?2025-01-21T18:41:40+00:00

If you use the ads4seo CSS or the ads4seo Branded CSS, your shopping ads will not lose any reach – the campaigns will be displayed in the same way as with Google Shopping Europe.

However, this is not the case with all CSS providers. In order to get the full range, the CSS provider must provide special opt-ins with Google. Therefore, make sure that your CSS provider has opted in regarding “Shopping Ads beyond general search”.

Do I keep my free listings if I use a CSS?2025-01-21T18:42:04+00:00

You can use free listings when using a CSS.

However, when changing CSS, it can happen that a Merchant Center loses its free listings. Because when switching CSS, the free listings are assigned to the oldest Merchant Center that is assigned to a specific shop.

Free listings lost in this way can be easily retrieved. If this is the case for you, contact us and we will help you quickly.

Can I place shopping ads outside of Europe in a CSS Merchant Center?2025-01-21T18:42:27+00:00

That depends on the CSS provider. A special Google opt-in is required so that products outside of Europe can also be advertised with a CSS Merchant Center. Therefore, make sure that you work with a professional CSS provider who has opted in to “Shopping Ads outside of Europe” on Google.

At ads4seo, we have all the opt-ins. This means that our CSS and all of our white label CSS are optimally configured – also with regard to shopping ads outside of Europe.

Can I insert negative keywords at account level and at PMax campaign level in CSS Shopping campaigns2025-01-21T18:42:54+00:00

Only CSS providers can manage negative keywords for PMax campaigns. That is why it is particularly important for agencies to be CSS providers themselves. In this way, negative keywords can be managed efficiently & by yourself. You can fulfill customer requests directly while saving yourself the detour via an external CSS provider.

How can I remove Merchant Center from my CSS?2025-01-21T18:43:12+00:00

Of course, a CSS provider can also remove Merchant Center from its CSS. To do this, he sends a request to Google Shopping Europe via the CSS Support Portal and requests a Merchant Center switch. Google Shopping Europe then sends a CSS switch request to the Merchant Center.

Once this request is accepted in the Merchant Center, the switch back to GSE is complete. If the Merchant Center admin refuses to accept the request, the CSS provider can request the deletion of this Merchant Center.

Do I have any disadvantages with CSS? What do I have to consider when choosing my CSS provider?2025-01-21T18:43:37+00:00

If you have chosen a professional CSS partner like ads4seo, you will not have any disadvantages from using a CSS. It comes down to the following things:

  1. You have to make sure that your CSS provider has activated the Google opt-ins regarding “Shopping Ads beyond general search” and “placing Shopping Ads outside of Europe”.
  2. In addition, the CSS provider must be certified by Google in all countries that are relevant to you.
  3. In addition, the CSS provider should be known for good support. Since Google is continuously developing the CSS program, things go wrong from time to time. Especially the cheap providers like to leave their customers out in the rain.
  4. Finally, it’s important to know that PMax campaigns can have stronger performance fluctuations for a day or two after a CSS switch. This is because the algorithm has to adapt to the new bidding situation. He does this by experimenting with the bids to find the new optimum.

As one of the largest CSS premium providers in the world, ads4seo is certified in all CSS countries and has all Google opt-ins. In addition, we are continually praised for our top-notch customer support.

Isn’t “By Google” in the ads more trustworthy and therefore does it perform better?2025-01-21T18:44:00+00:00

Doesn’t “By Google” in Shopping Ads inspire more trust than the name of any CSS provider? And doesn’t that affect the CTR?

We could not measure that ads “By Google” have a better CTR than ads “By CSS”. And if there is a positive effect here, it is certainly not worth up to 20% of all CPCs! In this respect, the use of CSS is always the better option.

In addition, we were able to measure that the CTR increases if the CSS provider’s brand is relevant to the product category searched for. This is particularly important if the CSS provider is a well-known brand or owns a keyword domain. So “By Nike” or “By sneaker heroes” would certainly perform better when searching for Nike sneakers than “By any CSS”.

Are there any downtimes with the ads4seo CSS solutions?2025-01-21T18:44:18+00:00

There are no downtimes or interruptions either with a Merchant Center CSS switch or with our Branded CSS setup. Everything runs continuously, safely and steadily.

After the CSS switch the CPC boost kicks in, the brand of the CSS provider is shown in the shopping ads, and the “by CSS” link leads to the CSS’ price comparison site.

Is it 20% or 25%?2025-01-21T18:44:37+00:00

Google Shopping Europe retains up to 20% of the CPCs.

That means a €1 CPC bid is effectively reduced to 80 cents. To counteract this, I would need to increase my CPCs by 25%. My CPC would then be €1.25 and if 20% is subtracted from that the effective CPC is €1.

Since using a CSS neutralizes the negative effect of GSE, the effect is equivalent to up to a 25% increase in CPCs.

Can I also switch MCAs into my CSS?2025-01-21T18:44:57+00:00

Yes, you can also switch Multi Client Accounts (MCAs) including all Merchant Centers they contain to a CSS. This is done via the “standalone account switch” that the CSS provider can use.

How long will it take me to become a CSS provider?2025-01-21T18:45:17+00:00

After you have invested 10 – 15 minutes to provide us with the data necessary for CSS set up, it takes one to two weeks until you have become a CSS provider with our Branded CSS solution.

Can I also become a Google CSS Partner or Premium Partner with ads4seo?2025-01-21T18:45:43+00:00

Yes, ads4seo’s Branded CSS solution can also achieve CSS Partner status for you.

The exclusive Google CSS Partner status allows the use of the Google CSS Partner badge and leads to listing in the Google CSS Partner directory.

If you are one of the 25% largest CSS Partners, measured by shopping ad impressions, you will receive Google CSS Premium Partner status. Some of our Branded CSS customers have done so already.

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