Technical SEO

Client-Focused Leadership Skills

Search engines are increasingly prioritising websites that deliver high-quality, user-friendly experiences, rewarding them with higher rankings. For businesses today, having a robust digital foundation is crucial, and that foundation begins with technical SEO.

Our technical team lays the groundwork for digital marketing success. It may not be the most glamorous aspect, but just like every house needs a solid foundation, every website requires a strong base of technical SEO. Focusing on these essential elements that enhance a site’s performance is key to helping your website outrank the competition.

Our technical SEO services encompass a wide range of optimisation efforts that truly excite our experts. We understand the intricate details of technical SEO that maximise results for your budget. With affordable services only Ads4Seo can offer, trust our team to elevate your website to the next level.

Graphic Design

Technical Site Audits

Uncover valuable insights into your website’s performance and pinpoint areas for improvement by delving into its technical aspects. Ads4Seo technical SEO team’s audits thoroughly examine a wide range of critical checkpoints, including:

  • Crawl analysis

  • Mobile performance

  • Duplicate content

  • Internal link structure

  • Site architecture

  • Page speed

  • XML sitemap

  • Robots.txt

  • Crawl errors

  • Image optimisation

  • Indexation
  • Accessibility

  • Redirects

  • Analytics

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Website Migration

As businesses grow, they often move to new website platforms, update domain names, or shift to a secure HTTPS experience. However, site migration can introduce several challenges that may impact performance and lead to a loss in traffic.
Executing a seamless site migration is crucial to maintaining performance.
Ads4Seo team of expert technical SEO specialists has successfully migrated thousands of websites. By choosing us for your migration, you’ll benefit from:

  • SEO advantages

  • Search performance

  • Increased engagement

  • Grow domain authority

  • Grow mobile audience

  • Secure browsing (Https)

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Penalty Recovery

Whether you’ve worked with an agency that didn’t follow best practices or your site dropped off the results page unexpectedly, Ads4Seo seasoned SEO team has diagnosed and restored the rankings of numerous websites over the years.

  • Recover lost traffic

  • Regain rankings

  • Preserve your reputation

Technical SEO - Speed Optimization

Speed Optimisation

If your website loads as slowly as a William Shatner monologue, a speed optimisation could enhance your search performance. Google tends to favor fast-loading sites, especially on mobile (AMP).
Let Ads4Seo team conduct a speed test to kick things off.
We’ll provide a report of our findings along with recommended steps to optimise your site’s performance.

  • Website speed is a confirmed ranking factor

  • Improve Time to First Byte (TTFB)

  • Decrease bounce rates

Customer-Centric marketing

Structured Data Markup

Using structured data vocabularies (schema.org) helps clarify your website’s content, making it easier for search engines to interpret key information.
By applying structured data markup (JSON-LD), our technical SEO efforts can unlock enhanced search results, boosting your visibility and improving click-through rates for your business.

  • SEO advantages

  • Help Google understand your site

  • SERP features

SEO Google Analytics

Backlink Analysis

Our backlink analysis offers a thorough assessment of your backlink profile, pinpointing the sources of incoming links and the pages they target. This comprehensive review reveals valuable link-building opportunities, forming the foundation of a strong off-page SEO strategy.

  • Remove harmful links

  • Link-building opportunities

  • Off-page SEO strategy

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Competitor Analysis

Our SEO team takes on the role of investigators, thoroughly examining your competition. Armed with a variety of SEO tools, we dive deep into analysing the digital footprint of both broad and niche competitors, whether they operate nationally or locally. During this process, we evaluate numerous factors, such as:

  • Keywords

  • Technical profile

  • SEO & PPC strategies

Stronger partnerships, growing business

Image Optimisation

Users are naturally drawn to visuals, as they make content more engaging and easier to absorb. After all, nobody enjoys facing a massive block of text (cue the back button!).
But if your images aren’t optimised, it impacts the user experience – and Google isn’t a fan of that (and neither are we, since both prioritise user satisfaction).
Our SEO specialists will ensure your images are fully optimised for both your audience and Google’s standards.

  • Reduce load speed

  • Promote visibility

  • Added SEO value

  • Web accessibility

Frequently Asked Questions (FAQ)

Explore answers to frequently asked questions about Technical SEO and get the most out of your experience with Ads4Seo.

How can I identify and fix crawl errors?2025-01-21T20:02:16+00:00

Identifying crawl errors is a crucial step in Technical SEO. Here’s how to proceed:

  1. Detect errors:
    • Use Google Search Console: Check the “Crawl stats” or “Coverage” section for crawl errors.
    • Tools like Screaming Frog can help perform a complete website audit.
  2. Common error types and fixes:
    • 404 Errors: Set up 301 redirects for non-existent pages.
    • Server errors (5xx): Check server settings and optimize resources.
    • Robots.txt blocks: Review the file to ensure essential pages are not blocked.
    • Meta tag issues: Check for unjustified noindex or nofollow tags on important pages.
How can I improve my website’s loading speed?2025-01-21T20:01:56+00:00

Page speed is a critical factor in Technical SEO, and improving it involves:

  1. File compression:
    • Enable GZIP compression to reduce the size of CSS, JS, and HTML files.
  2. Image optimization:
    • Use modern formats like WebP.
    • Resize images to appropriate dimensions.
  3. Code minification:
    • Remove unnecessary spaces, comments, and characters from CSS, JavaScript, and HTML.
  4. Using a CDN:
    • Deliver content through a global Content Delivery Network (CDN) to improve loading times.
  5. Reducing HTTP requests:
    • Combine CSS and JavaScript files wherever possible.
What are the most important aspects of Technical SEO?2025-01-21T20:01:34+00:00

An effective Technical SEO strategy includes several key components:

  1. Site performance:
    • Page load speed is critical. Search engines prioritize websites that load quickly.
    • Core Web Vitals: Optimize metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).
  2. Indexing and accessibility:
    • Create and optimize a properly configured robots.txt file.
    • Submit an updated XML sitemap to search engines.
  3. Mobile-first indexing:
    • Ensure your site is fully optimized for mobile devices.
  4. Canonical URLs:
    • Use canonical tags to avoid duplicate content issues.
  5. Site structure:
    • Create a logical website structure and implement breadcrumbs for navigation.
How can I check if my website is indexed by Google?2025-01-21T20:01:07+00:00

Checking your website’s indexing status is a crucial step in Technical SEO. Here are some methods to do it:

  • Site command: Enter site:example.com in Google’s search bar (replace “example.com” with your domain). If a list of pages appears, they are indexed.
  • Google Search Console: Use the “Coverage” section to see a detailed report about indexed pages, indexing errors, and exclusions.
  • Inspect URLs: Use the “URL Inspection” tool in Google Search Console to check the status of individual pages.
What is Technical SEO and why is it important?2025-01-21T20:00:48+00:00

Technical SEO refers to the process of optimizing the technical elements of a website to improve its accessibility, indexing, and ranking by search engines like Google. Unlike on-page SEO, which focuses on content, and off-page SEO, which focuses on building authority, Technical SEO deals with the site’s infrastructure.

Why Technical SEO is important:

  • Accessibility: A technically optimized site allows search engines to crawl and understand its content effectively.
  • Proper indexing: Implementing an XML sitemap and canonical URLs ensures search engines only index relevant pages.
  • Better rankings: Fast, mobile-friendly, and technically error-free websites are favored by search engine algorithms.

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